“Well, at least he’s going to get a job, you know,” said the mayor’s mother.
- Meet the Millennial Mayors
|—||Just one of the great points in this piece “Portrait of a Millennial” on Forbes (via megamashup)|
|—||HBO’s ‘Girls’: Not the Voice of Its Generation, According to Real Millennial Women (via megamashup)|
|—||Survey identifies the ‘coolest’ brands, countries and people (via megamashup)|
MegaMashup fans: check out social tv and comedy central in action.
Still inspired from Millennial Mega Mashup 2012, what was your biggest take away?
Digital Millennials and New-stalgia with Kate Pawlicki, Founder, Pulp Lab just wrapped up wherein we discussed Wes Anderson, Lana Del Rey, Instagram and the resurgence of vinyl in the music industry. Millennials are presented with enormous amounts of new technology, yet the trend seems to be to only talk about the past.
PulpLab tracks this trend towards a yearning for what was for “kids of the 90s” a simpler time. Key takeaways:
Millennials are yearning for authenticity. Design with past in mind, Make emotional connections and exploit the popular.
Esquire weighs in on the boomer/millennial conflict
“Millennials Don’t Think Like Their Parents. How Do You Design For Them?” asks Fast Company
Despite the budding social network trends like Facebook app BranchOut, employers are less likely to use Facebook, Twitter or even LinkedIn to recruit their young talent. Only 16 per cent of employers recruit on social networks all of the time or most of the time, while 48 per cent use job boards and 44 per cent use employee referrals.
-Gen Y study: Young people told to get internships to get a job. Then the internships dry up
Photos from the 2012 Millennial Mega Mashup event are now up on our Flickr set.
Our older Millennial panel by Ypulse just wrapped up, with some major brand love for Coke, Apple, Taco Bell, Toms and more. These millennials prefer Facebook ads to emails and emails to text messages. They consider technology and important part of their lives, but hate the constant texting/tweeting/Facebooking that goes on in social situations. They are entrepreneurial, but feel less hopeful about getting jobs or getting involved with political campaigns. Read quotes over on our #MegaMashup twitter stream.
|—||Millennial Mega Mashup speaker Neil Howe in a recent commencement speech (via megamashup)|
Vince Voron, Head of Design, North America, The Coca-Cola Company spoke just now about creating “Joy at every touch point.”
“Before we would design what we could manufacture, and now we manufacture what we can design” - Vince Voron
Formerly with Apple, Vince spoke about the power of design and innovation to create brand love and volume lift. Hired by Coke to create a “beverage ipod,” he has been the driving force behind the new Coke Freestyle machine.
The session echoed some of our earlier talks, for example, the coke strategy for YouTube is: Use short, alluring visuals that prompt sharing, with no paid media. Additionally Vince advises “Learn the language of the people you need to convince,” which speaks to both convincing superiors to fund a project or marketing. Also, Vince spoke of the importance of hiring Millennials for innovation, and mixing up the traditional board room/design room dynamic.
With these elements coming together, we come to the quote above. Coke inverted the dynamic and came up with the Coke Freestyle machine, reaching a new generation.
Wynne Tyree of Smarty Pants referred to her presentation on “10 Shocking Truths About Tweens” as the “most Debbie Downer presentation today,” and some of the takeaways really were shocking, for example:
Tweens have $10 billion of their own spending money, 260 billion in spending and influence power
Tweens are worried about their bodies and boys are no exception
“The big P is coming” Tweens are reaching puberty earlier, most could (physiologically) could have children
3-4% of all students are now being home schooled (up 75% in the last 8 years)
6 million kids are prescribed ritalin each year, 18 million adderall scrips are written for K-12, 25% of all kids under 12 use at least 1 prescription drug/day.
Given all this, Smarty Pants outlines some takeaways for marketers on what Tweens want and need in the photo above.